North West-based ticketing platform Skiddle has announced the launch of Skiddle Gift Cards, just in time for the festive season.
With the holidays now fast approaching, this new feature offers customers a seamless way to “share the gift of choice,” making it easier than ever to purchase tickets to a wide range of memorable events, whilst increasing revenue streams for event organisers using the Skiddle platform.
As traditional material gifts continue to fall out of favour in 2024, experiences are becoming the preferred gift for many consumers. Research shows that experiences provide greater happiness than physical items, with 78% of millennials preferring to spend on events and experiences over physical products, and Gen Z also particularly keen on trying new things.
Skiddle Gift Cards also offer a second revenue stream to event organisers using the Skiddle platform – redemptions from gift card recipients – in addition to purchases made by customers with their own funds. This helps to boost overall ticket sales and benefits event organisers by increasing cash flow in turn helping with planning for future events.
Gift cards are a particularly useful way to boost ticket sales during peak gifting seasons like Christmas, and are especially convenient for last-minute shoppers. Event organisers can start promoting gift cards now, capitalising on the frantic holiday shopping rush while also preparing for the 2025 festive season, with plenty of time to plan creative campaigns that resonate with their audience.
Customers can easily purchase and redeem their gift cards and Skiddle handles all aspects of gift card purchase and redemption, allowing event organisers to focus on what matters most – event planning, marketing, and securing venues and talent.
Gift cards can be promoted in a variety of ways. For example, they can be marketed as the ideal Secret Santa gift or used in social media competitions to increase engagement.
Purchasing and redeeming Skiddle Gift Cards is simple. Customers can select the desired value they’d like to add to their gift card, before entering the recipient’s email address and choosing the date on which they’d like the gift card to be sent.
Once received, the recipient can redeem their gift card on Skiddle, where the balance is converted to Skiddle Credits and added to the recipient’s account. These credits can then be used toward the purchase of one of the many unforgettable experiences listed on Skiddle.
The gift card recipient must have a Skiddle account to redeem the balance of the card and to use their Skiddle Credits. Accounts are free at www.Skiddle.com.
Skiddle has also prepared a dedicated help article for event organisers and a how-to video tutorial for customers, to guide users through the process of buying and redeeming gift cards.
The platform added: “Skiddle is committed to helping event organisers maximise sales opportunities with the introduction of gift cards. Over the coming weeks, the team will share more insights and tips on how to effectively promote gift cards and drive event ticket sales throughout the festive season and into 2025.”
