PowerSheds has appointed Propaganda as it looks to grow nationally, this includes a 6-figure launch campaign.
The direct-to-consumer company, which was established in 2019 says it plans to “up-end the shed sector.”
“PowerSheds has enjoyed phenomenal growth in their formative years, however in a much tighter and competitive post-Covid market, Brand Discovery™ [Propaganda’s consolation process] has defined its positioning and the opportunity to take the brand to the next level,” stated Craig Harrold, Managing Director at Propaganda.
The Leeds agency was appointed after PowerSheds saw its work in the sector and with forestry organisation, BSW Group – BSW took a 50% stake in PowerSheds in 2022.
“When it came to choosing a strategic and creative brand partner, the results simply spoke for themselves,” added Jack Sutcliffe, CEO at PowerSheds.
We knew of the transformative work they’d previously delivered within our sector and saw how Propaganda were instrumental in the success of the BSW Group, so knew they were the right partner for us. We can’t wait to get to work alongside the Propaganda team as we put the strategy into action.”
