Chester-based Software as a Service (SaaS) company Out There has secured a six-figure investment to fund its expansion.
The digital marketing company will use the injection to roll out its service offering nationwide and hire new staff.
The funding has come from Liverpool equity and loan provider MSIF and Out There’s new chairman Andrew Windsor, a former main board director at lastminute.com.
Founded in 2013 and led by chief executive David Palmer and client services director Karen Melvin, Out There connects consumers with local businesses by providing suggested places to eat, drink, visit or buy gifts. It also provides deals and promotions based on a user’s location.
Palmer said: “We are delighted to have secured additional funding in order to enable us to expand Out There nationally.
“We believe that many small local businesses can benefit from our services enabling them to profitably boost their takings and for consumers it will give them access to a wide range of great offers, or hidden gems, all over the UK.”
MSIF investment director Simon Thelwall-Jones added: “Out There is a great example of how MSIF can assist businesses at various stages in their evolution.
“Having leant money to Out There Today previously we saw the potential of the business and it was a natural step that once they required equity investment they came back to us for further support.
“I am delighted that we have been able to assist and Andrew Windsor will be a great addition to the senior management team given his previous experience at lastminute.com and prior to that as managing director of Thomas Cook Retail.”
MSIF has also provided loans to Out There in April 2016 and October 2017.
Pictured (from left): Andrew Windsor (Out There), Simon Thelwall-Jones (MSIF) and David Palmer (Out There)
