Manchester agency Simpatica, which has previously worked with high-profile clients including Hear’Say and classical crossover star Mylene Klass and her My Supper Hero site, has delivered a new website for ticketing specialist TickX.
TickX is one of Manchester’s most innovative startups. The ticket search and comparison site, which co-founder and former Manchester Uni economics student Steve Pearce has compared to a ‘Skyscanner for tickets,’ was founded in 2015 and is backed by BGF, Ministry of Sound and 24HayMarket.
Pearce and co-founder Sam Coley were even confident enough to turn down offers from TV’s notorious Dragons, of Den fame, following a successful pitch on the show in 2016.
The site initially focused on B2C sales, shifting focus to B2B in 2020 led by innovation director Beth Aspinall. It now powers some of the biggest theatrical shows in the world on the West End and Broadway – including Harry Potter and the Cursed Child, Magic Mike and 2.22 a Ghost Story (currently starring Laura Whitmore)
TickX asked Simpatica to create a new website and mature their digital identity to reflect its position as a major player in the events and entertainment industry
Simpatica delivered a revised colour palette, style guide and ‘X’ motif to reflect the brands innovative capabilities in addition to a new digital home for the brand. It also extensively animated TickX’s new site to reflect the dynamism of TickX’s technology in enabling 3P ticket sales and branded experiences.
Aspinall said: “We wanted to create a new website and shop front for TickX, showcasing our technology and taking inspiration from leading fintech and martech companies. Simpatica listened closely to our brief and created a visually gorgeous, intuitive website rich in design elements. The team were talented and worked closely with us addressing the brief and feedback, but also bringing a lot of ideas to the table.”
