Digital Marketing Agency Impression, which expanded to the North last year with three hires for its new Manchester office, has been selected as Specsavers’ digital partner following a competitive five-way pitch.
Working alongside the brand, Impression intends to dominate organic search and provide a world-leading customer experience on site, while building emotional connections between the Specsavers brand and its users.
Adam Valentine, digital experience lead at Specsavers, said: “We chose Impression Digital as our agency partner due to their demonstrated expertise and innovative approach in addressing our specific needs and objectives. Their comprehensive understanding of our requirements and thoughtful strategies for enhancing our digital landscape set them apart in the market.
“Impression Digital’s commitment to delivering high-quality work within agreed timelines underscores their professionalism and reliability, making them the ideal choice to support our digital initiatives moving forward.”
Jamie Pollard, growth director at Impression, added: “We are looking forward to working with Specsavers to help deliver our unique approach to DX and SEO. SEO and UX/DX/CRO far too often clash, our proprietary way of working across these channels provides a huge opportunity for Specsavers to lead the way across all industries.”
