Sheffield-based ZOO Digital has announced the expansion of its South Asia operations with the launch of ZOO India.
The Sheffield company, which provides cloud-based localisation and media services to the global entertainment industry, said the launch of its India operation is in a bid to further expand its service offering.
The company has also acquired both media services and localisation businesses Vista India Digitek Private Limited and Vista Tanweer Studios Private Limited, together with a 35% investment in the services business Vista India Digital Media Inc, for a total sum of $6m.
The company said in a statement that further announcements are expected in 2022 as part of ZOO’s global growth strategy.
It follows news from earlier this month, after ZOO Digital launched a Korean operation after a strategic investment in WhatSub Pro as well as the launch of ZOO Turkey in November 2021.
In a statement, Stuart Green, Chief Executive Officer of ZOO Digital, said: “We are delighted to welcome Vista India and its teams to ZOO Digital Group. India has a vibrant film and TV industry, and the rapid adoption of streaming makes it a high growth and strategic market for ZOO’s clients. Following a year of unprecedented growth for both ZOO and Vista, this is the next step to further expand both companies’ servicing capacity to meet the needs of local and international content creators in 2022 and beyond.”
Rajiv Raghunathan, Managing Director, ZOO India / Vista, added: “By joining ZOO Digital Group and deploying their world class technologies, we have even more opportunities to do this, both for international clients bringing content to Indian streaming services, and for local content creators to take their TV shows and movies to a global, multi-language audience.
“By having ready access to the technology and global talent pool of ZOO Digital, the partnership gives Vista a tremendous advantage in this marketplace, to immediately manage large volumes of subtitling and dubbing projects, across multiple languages.”
ZOO Digital operates from hubs in Los Angeles, London, Dubai, Istanbul, Seoul and Mumbai with its development and production centre in Sheffield.
