Sheffield City Council has appointed an agency in London to develop the city’s brand and a promotional campaign.
It has turned to Manasian & Co to carry out the £140k brief, after a tender process.
According to the brief, the council was seeking to engage with “a suitable third party to assist us with developing the Sheffield brand and a promotion campaign.
“This will include:
- Development of the brand
- External audience definition work
- Campaign propositions / jump off points
- 4. A visit (city breaks?) campaign.”
We asked Sheffield City Council whether any Northern agencies had pitched for the work and why they had opted for a London one, they released the following statement from Councillor Martin Smith, Chair of Economic Development and Skills Policy Committee at Sheffield City Council:
“This contract is about developing our current city brand with more focussed messages to our target audiences, rather than creating anything new. This will help drive the highest economic value for the city.
“The procurement process was transparent and met Sheffield City Council’s Standing Orders. Nine companies across the UK, who were identified as being able to deliver the project, were invited to bid, including Sheffield-based companies. Manasian & Co were awarded the contract after scoring the highest in the tender evaluation process and the Council looks forward to working with them.”
Manasian & Co’s clients include Centrica Business, Institute of Directors and O2. Last year it moved to an expanded office space in Clerkenwell and hired former Landor & Fitch Chairman, Peter Knapp as its new Chair.
