Quorn has appointed a Sheffield agency to deliver a new national PR campaign following a competitive pitch.
Evergreen will work to engage healthcare professionals in Quorn’s education programme and promote scientific research on the “health and environmental benefits” of the brand’s mycoprotein.
The “super-protein” is described as being high in fibre and low in saturated fat.
“We are really excited to be working with Evergreen PR and know that this will be a brilliant partnership,” said Tess Kelly, Sustainable Development Manager for Quorn Nutrition.
“They have already demonstrated great vision, knowledge and passion and there is clearly a deep interest in understanding and solving complex problems. We have been inspired by their approach and can’t wait to see some of our campaigns come to fruition.”
Evergreen has also announced 2 new hires, including, Director, Matt Thompson, who has held senior communications positions at Asda, Yorkshire Water and Finn.
“We are so pleased to be working with Quorn Nutrition and to have such a fantastic brief. This work will allow us to play to our strategic and creative strengths while improving the health of people and the planet,” added Leigh Greenwood, Founder and Managing Director of Evergreen PR.
“We are at an exciting stage in the Evergreen journey. We’re attracting brilliant organisations like Quorn, consistently delivering outcomes for our clients and developing our Employee Value Proposition to attract best-in-the-business talent. We are building a great agency here and our mission of transforming health through exceptional outcomes-driving communication is something that a growing number of professionals and health organisations want to be part of.”
