The Allotment Agency has completed a full rebrand to become Only The Brave, reflecting the organisation’s new proposition.
It is also celebrating its management-owned structure, a recent development for the agency. Founded in 2009, Sheffield’s Only The Brave works with recognisable brands including Harry Ramsden’s, Ed’s Diner, and Lloyds Pharmacy.
Its new proposition promotes bravery in creativity – stating on its newly launched website: “We don’t mean reckless, all guns blazing, shooting from the hip… But open to new ideas brave.”
Founding Managing Partner Nick Aldrich left The Allotment to launch Hangar Seven, before returning to the agency in 2019. He said: “Since May 2019 we have grown the agency by nine people, tripled our gross income as well as expand the service proposition to our clients. What became clear through this period (and in particular through lockdown) was how dedicated the team were to the success and growth of the business.
“We knew it was paramount to find a way of rewarding hard work, passion and dedication and gifting real equity in the business was the best possible way of doing this. As a result, we now have six more partners within the agency.
“Since Richard Hillam took up the role of Creative Director, we knew a rebrand was on the horizon and with the new structure in place, the time felt right. Rich held some internal workshops and we collectively decided that ‘Only The Brave’ reflected the ethos of the agency and was very relevant, not just now, but ongoing.
“Our approach has always been to work closely with clients to face their fears. Challenging the norms and creating an environment that’s open to new ideas and ways of thinking. Our new name and structure cement this approach right into the very heart of the business.”
