Marketing consultancies, Hallmark Branding and Moorland Business Development, have joined forces to launch Dialled In.
The full service sales and marketing agency will be based in Sheffield and headed up by Brendan Hall and Josh Dickens.
The pair will be reuniting, having both held senior marketing roles at accountancy firm, SMH Group.
“Myself and Josh have always had a great working relationship, right from day one when we met as part of the sales and marketing function at SMH Group. We then set up our own businesses, but quickly found that many of our clients wanted a joined up sales and marketing function so ended up working together on certain projects,” explained Brendan Hall, Creative Director at Dialled In.
“Whilst joining forces was always something we said we would do, now seems like the perfect time to get everything aligned on both sides and make it happen. With us working together unofficially for so long, it feels like a seamless merger so far and something our respective clients have embraced through exposure to a now wider range of services.”
They took the decision to merge the 2 businesses having found that many of their clients needed both a sales and marketing function,
“We are excited about the opportunities this merger presents. We’re stronger together, and can leverage our collective experience and capabilities to deliver innovative solutions that drive real results for our client,” added Josh Dickens, Commercial Director at Dialled In..
“We’ve adopted the term ‘Commercially Minded Marketing’ as something that helps us differentiate from our competition. Lots of agencies are great at doing marketing, but not many join this up with the business development function to create an end to end solution. We really feel this helps set us apart and allows our clients to see greater returns from using our services.
“We’re really looking forward to establishing ourselves as the ‘go to’ commercial agency in the region.”