Two Manchester companies say they are preparing to disrupt advertising with Hollywood-style special effects.
Yamba Films and G6 MoCo are both based at The Sharp Project and have demonstrated the technology in a new campaign for Carringtons Coffee Co.
“There’s no doubt that this is a big moment for corporate commercials and branded content,” said Katy Bass, Producer at Yamba Films.
“The Carringtons Coffee Co. advert is a signpost for the future as we’ve been able to essentially make techniques associated with box office films a very real and viable option.”