The SHARP Agency recently created a powerful and emotive campaign to help drive volunteer applications with reading charity Bookmark over a three-month paid social media campaign.
In keeping with the spirit of the campaign, SHARP staff volunteered their own time to create the campaign, ‘Your Time. Their Future.’ The campaign focused on how investing one hour a week, for six weeks, can have a huge impact on a Child’s life.
Overall, the campaign generated 87,000 website visits and delivered a 70 per cent uplift in volunteer applications.
Graihagh Crawshaw, CEO, Bookmark Reading Charity said: “Our volunteers help us to deliver one-to-one reading support for children who need us, and we urgently needed more volunteers to join our community.
“The creative extended our appeal to new audiences and contributed to one of our best performing volunteer campaigns on social media, helping us generate hundreds of applications. We loved SHARP’S passion and enthusiasm, and we were delighted with the fresh, eye-catching approach which showed that just an hour a week can change a child’s story.”
Mandi Taylor, Partner, The SHARP Agency said: “It was an honour to work with Bookmark Reading. We created an impactful (and measurable) campaign to help drive volunteer applications – the results are fantastic!
“The emotive messaging and visuals resonated with the target audience, using time as the driving factor in supporting primary school child learn to read. This is our first campaign for the charity, and we have set the bar high for the next one.”
The SHARP Agency is a Yorkshire-based strategic creative agency. Founded in 2010 the agency has a staff of 22 based in their converted textile mill offices. Bookmark Reading, is a registered charity which supports over 191 schools across the UK through their reading programme. one-in five children currently leave primary school unable to read to the expected level, according to the charity’s 2022 Reading Impact Report.
