Seventy7 Group has partnered with Non-League Day to provide pro bono support to boost awareness and attendance for grassroots football.
It comes ahead of Saturday’s Non-League Day, an annual event which encourages football fans to support their local clubs, during the international break.
The goal is to increase attendance, strengthen community engagement and give volunteer-led clubs more visibility.
Manchester and London-based Seventy7 Group will provide a fully managed social media campaign and promotional assets free of charge.
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“Having worked in football marketing for the past 20 years, we want to give back to the community aspects of football and support growth in grassroots and non-league football, especially as most of these clubs are volunteer-led,” said Jayne Riley, CEO, Seventy7 Group.
“That’s why we reached out to Non-League Day to see how we can support and drive engagement for a great cause.”
A user-generated content campaign will encourage attendees to share their Non-League Day experience on Instagram for a chance to win £150 worth of football prizes.
“Non-League football is the heartbeat of so many communities, run by volunteers who dedicate their time to keeping the game alive at the grassroots level. This partnership with Seventy7 Group helps us reach new audiences, drive engagement, and ensure more people experience the passion and commitment found at non-league clubs,” explained Francis Duku, Non League Day.
