Huddersfield Town (HTAFC) is embarking on a ‘seven-figure’ brand refresh and campaign masterminded by Fantastic Media as it sets its sights on a return to the Premier League.
Leeds-based Fantastic has partnered with the club’s new American owners to rejuvenate Huddersfield Town’s identity and cultivate a renewed sense of community and success. The club has ambitious objectives to rediscover its passion, inspire pride and return to the topflight of English football.
HTAFC’s vision extends beyond the football club, aiming to back the entire town of Huddersfield, promoting a mentality of success and limitless thinking.
An evolved brand identity has been created by Fantastic Media, underpinned by the campaign ‘Everything Together’.
Inspired by a fan survey involving over 350 participants and featuring a seven-figure investment to engage both existing and lapsed fans and wider stakeholders, the campaign is built on the messaging that everyone is an important voice in the success of the club; a journey backed by an unwavering pursuit of togetherness and pride.
The campaign aims to emphasise Huddersfield Town’s resilient spirit and determination and shake off the lack of confidence and ‘underdog’ mentality resulting from the succession of owners and managers over the past decade.
The ‘Everything Together’ launch campaign will feature extensive out of home advertising including national press ads, 48-sheet billboards, digital screens, lamp post banners and building takeovers to be rolled out ahead of the season start and the club’s first League home fixture on August 17.
Other activations include:
- Stadium Refurbishment and Rebranding: a seven-figure overhaul of the stadium, including stands, bars, concourses, hospitality areas, player changing rooms, club shop, merchandise, reception and office spaces.
- Training complex upgrade: the Canalside training complex has undergone comprehensive refurbishment to provide first class facilities for the players and coaching staff.
- Academy enhancement: The Huddersfield Town Academy has been upgraded to Category Three status, seven years after its downgrade. From the 2024/25 season, the Academy will nurture young football talent from the age of eight, aiming to produce future homegrown stars.
Fantastic Media CEO Andy Hobson said: “Huddersfield has a rich vein of history built on the ambitions of the bold, the brave, the challengers and the disruptors. HTAFC is backing the entire town to succeed and turn it back into the Northern Powerhouse it once was. The catalyst for change starts with this campaign and the club’s multi-million £ investment.”
HTAFC’s Jake Edwards added: “As Huddersfield Town prepares for its first fixture of the season, the collaborative efforts of Fantastic Media and my team promise to herald a new chapter of limitless potential and community pride for the club and the town.
“The continuous recent changes of ownership and management in the club have diluted its identity and resulted in it losing its way. Our fan base is diverse, our audience has the potential to be global and, importantly, our reach and influence goes well beyond the field of play.
“As such, we must think and act like the club we want to be in every interaction. It’s time to come together and embrace the strengths we have as a team. From our players to the stadium’s employees, we need to promote every positive aspect of our town through the HTAFC brand and align it with our ambitious plans and a refreshed identity. I wholeheartedly believe there is no reason we won’t be back in the premier league. There is no ceiling to our success anymore.”
The new identity has already been presented by Hobson to the club’s employees and players who have embraced it with enthusiasm and positivity, with one member of staff commenting that it has “created a sense of ownership, improved morale, and aided recruitment.”
Fantastic Media previously worked with Huddersfield Town from 2015 to 2017, creating the ‘No Limits Terrier Spirit’ campaign when the club was promoted into the Premier League.
