Home-grown Irish furniture giant EZ Living Furniture has selected digital agency The SEO Works to manage its paid advertising efforts.
Founded in 1998 by the Dilleen family, EZ Living Furniture has quickly grown to become one of the leading furniture retailers in Ireland. As well as an ever-growing online presence from its e-commerce website, EZ Living Furniture now has 17 physical locations across both Ireland and Northern Ireland.
Despite years of successful growth and strong advertising, the furniture giant felt the time was right for a new, fresh approach. This led them to seek guidance from The SEO Works on what they could do to take their growth to the next level and continue expanding its online reach to new potential consumers.
An in-depth review of EZ Living Furniture’s paid performance identified a variety of fantastic opportunities for growth. Particularly at the consideration stage of the user journey, The SEO Works felt an intricate PPC strategy could really help – and EZ Living Furniture agreed.
Robert Walsh, eCommerce Manager, said: “In order to consolidate our No. 1 position in eCommerce we believe The SEO Works are the ideal partner for EZ Living Furniture.”
As recent finalists in the UK Search Award for Best Use of Search (PPC), and with a vast portfolio of furniture retailer success stories, the Sheffield-based agency were the obvious choice, Walsh added.
The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the furniture and homeware sector including HuntOffice, House of Oak, Denby and Juliettes Interiors.
