ScottishPower has partnered with Channel 4’s newly formed Creative Solutions unit on a new campaign.
Featuring Channel 4’s Amazing Spaces presenter George Clarke, the George Clarke’s Amazing ‘Green’ Spaces creative will show how people can change their homes through green, smart energy solutions.
“This partnership brings together everything we’re striving to do for customers at ScottishPower – helping people make their homes a little greener at an affordable price,” said Mark Bowen, Sales and Marketing Director at ScottishPower.
“People are increasingly keen to combine energy efficiency and smart solutions with their wider home improvement plans and this partnership highlights how ScottishPower can help them transform their homes into amazing green spaces.”
Going live from today during the premiere of George Clarke’s Amazing Spaces, it will run until the end of the year. The 60second and 30 second ads will play out around home programming across Channel 4, More4 and Channel 4 Streaming.
“George Clarke’s Amazing Green Spaces is a great example of how Channel 4 Creative Solutions can provide fresh opportunities and elevated exposure for brands -utilising our talent and platform reach to inspire viewers,” added Sophie Lloyd, Creative Solutions Leader at Channel 4.
It was conceptualised by Channel 4 Creative Solutions team and produced by Recipe. It’s delivered in collaboration with Carat.
