Holdens has completed a new website and direct mail campaign for Banner, the country’s largest supplier of school uniforms and sportswear.
The Manchester agency was brought in to create a refreshed group website to bring all its individual sites together in one place. This was led by new guidance from the Department for Education on the cost of school uniforms.
“The new DfE guidance is hugely important and an initiative we’re fully behind, ensuring the cost of school uniforms is never a barrier to education,” explained Dean Plant, Group Marketing Director at Banner.
“It presented the perfect opportunity to take stock of our current digital offering and identify how we could improve it for customers, creating a new group website that encapsulates everything we do and stand for across products, service and sustainability.
“We’ve been blown away by the website and direct mail campaign Holdens has delivered, driven by the team’s out-of-the-box thinking and creativity. We’re looking forward to seeing the results they generate over the coming weeks and months.”
Holdens has also worked with the brand to develop a direct mail campaign in partnership with local retailers that will go out to schools across the UK, advising them on the new DfE guidance and how together they can help.
“It’s been a real privilege working with a business of Banner’s stature to create a new, unified digital offering and deliver its biggest direct mail campaign in years,” added Ted Holden, Managing Director at Holdens.
“While we already had extensive experience in the schoolwear market, this brief called on all our creative abilities and challenged us to explore new and exciting ways to get the brand in front of retailers and schools.
“We can’t wait to see where the relationship with Banner goes next as they have some really exciting plans in the pipeline.”
