Sanctuary Bathrooms has hired its first ever digital marketing manager after seeing online revenues grow by 84% in two years.
The Leeds-based, family-owned business has recruited Mark Fullilove, formerly at Leeds agency Search Laboratory, to lead its new in-house digital marketing offering.
His remit will include helping to shape and deliver the cross-channel marketing strategy and activity, managing and leading on website changes and digital PR activities alongside the firm’s existing agencies, as the company looks to expand online and across the UK.
Director James Roberts said: “We had reached a point where it became clear that running the marketing would require another person; someone with experience in the sector and knowledge within our industry.
“I have known Mark professionally for over three years now, we have worked on many campaigns together and I knew his love for the brand. It just had to be Mark!”
Fullilove added: “Having worked with the brand, I know both the strengths and areas we need to target. With more people switching on to digital, social media and online shopping, we must look at improving the user experience and expanding our channel activities.”
