Refresh has won the digital marketing account for Samsung Climate Solutions.
The Manchester agency has been brought in to promote its heat pumps for the residential market and also air conditioning units for the residential and commercial sector.
Samsung’s Climate Solutions division has grown “exponentially” over the last 3 years – particularly its heat pump range. Over the last year it’s invested heavily in its marketing, including a new website.
Refresh has started work to promote the site, aiming to drive traffic and raise awareness of its offering. The digital strategy includes PPC, paid social media campaigns, trade influencers and lead generation activity.
“With new Government incentives in place for homeowners and housebuilders for heat pumps, it is a key time to be engaging the support of a digital marketing agency,” said Laura Mashiter, Managing Director of Refresh.
“Refresh has worked with clients in the heating and plumbing sector for 14 years and understands the market inside out. This was an exciting brief for us, comprising several integrated elements, and we’ve relished the planning stages. Now we’re able to start to see the results and we’re all really looking forward to seeing the KPIs being exceeded in the months to come!”
Sim Gill, Samsung Climate Solutions, Digital Marketing Manager added:
“We were looking to bring an agency on board that has a wealth of experience across the HVAC industry and B2B online markets. Refresh ticked all of the boxes for us and the team’s enthusiasm and creativity shone through during the pitching stages. The agency has an in-depth understanding of the industry which we are really excited to tap into.”
