The University of Salford is launching a new scholarship programme with the Asian Media Awards for an Asian applicant to prepare for a career in the creative industries.
The scholarship is a collaboration between the University and the national gala that will provide £10k for an applicant to study a three-year undergraduate programme in either television, film or media.
Salford Uni has served as premier partner of the awards for 10 years, and has been running a recent campaign to celebrate the success of graduates of Asian descent in the creative sectors, the awards, and to raise the profile of a career in these industries to those of Asian descent.
Professor Allan Walker, dean of the School of Arts, Media and Creative Technology at the university said: “This is the start of an exciting new era in our partnership which supports our determination to do more to inspire the next generation of Asian talent to pursue a career in the creative industries so we would encourage those within the industry to get in touch as we are very keen to increase the number of scholarships available in the coming years.”
A statement on behalf of the Asian Media Awards added: “We have been keen to support those who are taking their first steps into journalism and creative media since the onset.
“We hope this scholarship will assist someone into further education who may not have considered taking the route due to financial constraints. It may also inspire young people to consider a career in the media.
“The awards have helped to shine a light on a wide range of talents from diverse communities and we hope through our partnership we can continue to do this.”
The Asian Media Award Scholarship will be available for applicants looking to attend the University from the 2024/25 academic year. Applicants must have a total household income of £30,000 or less per annum to apply. More information, including the full list of eligible courses for the scholarship, and how to apply will be published on the University’s website in due course.
At last week’s Asian Media Awards ITV News Central’s Raheem Rashid was named the University of Salford’s Outstanding Young Journalist, following in the path of previous successful winners such as the Daily Mail’s Isaan Khan, fellow ITV journalist Ravneet Nandra and Sky News’ Inzamam Rashid.
Rashid said: “When I started at ITV, I was always told it is about the people. The people are what matter in the story. You can have a story but if you don’t have people talking to you then it means nothing. Viewers don’t connect and people don’t believe you – that is what I think is ultimately important.
“That is the ethos I have always tried to bring to our journalism. In the regions, it is people being at the heart of the story.”
