Only 35% of chief marketing officers would miss their agency if they disappeared overnight.
That’s one of the startling findings from a survey conducted by YouGov and commisioned by Leeds agency CreativeRace.
The survey questioned over 1,000 CMOs and Heads of Marketing in a bid to understand more about the challenges and issues they were facing.
And there were other eye-catching results to come out, with a third of CMOs revealing they had little or no trust in marketing agencies.
The findings will form the basis of a roundtable discussion led by CreativeRace that will ask a key question: Do brands still trust their agencies?
Hosted by Prolific North, the virtual roundtable – to take place at 10am on Wednesday, February 3rd – will seek to discuss and ultimately improve the relationship between brands and their agencies, bringing together in-house marketers from a range of companies.
Andrew Hovells, Strategy Director at CreativeRace, said: “The pace of change has never been greater, so we surveyed UK CMOs to find out what agencies must to offer to stay relevant to their needs.
