Altrincham agency RMS PR has launched a new campaign featuring a Game of Thrones backdrop for Irish textile company William Clark & Sons’ first venture into the interiors market.
William Clark & Sons was established in 1736 and is known for supplying fabrics to prestigious fashion brands including Burberry.
Under the brand name Earthed, it is now launching an interior fabrics range, and RMS put together a fully integrated PR and advertising campaign.
Managing Director Ruth Shearn said: “It was essential we positioned Earthed as a quality brand from the off. We had to create ‘stop you in your tracks’ work and our creative team has done just that.
“Following a photoshoot in Ireland, which included a session at the iconic Dark Hedges made famous by Game of Thrones, we produced full page advertisements for leading lifestyle magazines.
“Early indications are that Earthed will be a huge success and we’re already excited about working on the next collection.”
