Dermalogica has appointed Rise at Seven to handle its search and public relations accounts.
It’s the latest beauty brand to employ its recently launched “Rise Live” service. This uses a trend tracker tool to employ reactive social, PR, influencer, content and paid performance.
For Dermalogica, it will focus on accelerating on digital growth across its key international markets.
“We’re delighted to be working with the incredible team at Rise at Seven because they understand how to put a brand at the heart of the conversation,” explained Eddie Dunk, Ecommerce Conversion Manager at Dermalogica.
“In an industry that has become driven by quick fixes, Rise’s cutting-edge strategy will lead the way for our voices and expertise to be heard against the noise, bringing skin education to a new generation. They already have broad expertise in the beauty and skincare industry and continuously look to create innovative and highly custom solutions for their clients, which is exactly how we work at Dermalogica.”
Kate Leach, Head of Rise Live at the agency added:
“Our Rise Live reactive process is in place to make our clients heard and have them lead the way on core topics in their industry. Dermalogica are skincare experts, led by skin professionals so making their voices and expertise lead the way for the industry is important not just for brand awareness but to promote educational, healthy skin care.
“We’re working with them to tie their press coverage back to search and we’re already seeing positive movements. As a personal fan of the brand this is a huge win for the team and we’re all excited to be working with the Dermalogica team and further this relationship.”
