Creative agency Rise at Seven has been appointed by boohoo and boohooMAN to help accelerate its digital growth.
The fashion group has appointed Rise at Seven to help grow the brand and support its extensive growth plans across the UK and US markets. The agency will also drive SEO and digital PR growth for the retailer.
Earlier this month the Sheffield-headquartered agency also announced its expansion with the addition of new offices in Manchester, which will be in Ancoats, and Chicago.
It will use the new office and base in Ancoats, Manchester, to work with the fashion retailer which is also based in Manchester.
Carrie Rose, Chief Executive of Rise at Seven, said: “I actually can not believe that I am announcing that we have signed contracts with both boohooMAN and boohoo for the UK and US markets. This means we have further expanded into the boohoo group joining existing clients Pretty Little Thing and Nasty Gal to grow the brand and support their extensive growth plans.
“We will be running our famous cross-channel campaigns that tie in search, social and digital PR, and I have no doubt that the Rise at Seven team will excel on this account. There are few clients that I truly consider dream brands to work with and I can not wait to carry on the outstanding work we do in the boohoo group to these new clients”.
Jessica Routledge, Head of Digital of boohoo, said: “We are excited to be working with Rise at Seven to help further scale our Digital PR activity, with a focus on creating successful cross-channel campaigns. We’ve already got some great plans in place and we feel the partnership with Rise at Seven will help us take these to the next level.”
John McKinney, Head of Digital of boohooMAN also added: “This collaboration with Rise will help boohooMAN continue to disrupt the menswear fashion industry – Rise at Seven’s combination of creativity & campaign execution form a key part of our global strategy, we’re looking forward to getting started and bringing the ideas to life.”
