Elderly home care franchise, Right at Home, has awarded its digital marketing, web hosting, support and development to CTI Digital.
The Manchester firm won a competitive pitch process for the brief, which is to drive enquiries across its 60+ regional locations.
“Right at Home makes a huge difference every day through their services and we are delighted to be supporting a quality homecare provider. Our team is really excited to grow the local and national visibility for right at home through our digital expertise,” said James Wilkinson, Marketing Director at CTI Digital.
It will support franchisees through technical search engine optimisation and content, as well as developing a strategy for paid advertising, and assisting with national campaigns for 2021 to support client acquisition and recruitment.
Its specialist agency, Nublue will handle web hosting.
“From the outset it has been clear that the team at CTI are very passionate about what they do and they have demonstrated an impressive skillset so far. We look forward to seeing where they will take our brand in the coming year,” added Heather Keep, National People and Brand Development Manager.
