Refresh, has been appointed by Mazuma, one of the UK’s most trusted and longest standing technology recyclers, to boost brand profile and encourage consumers to trade-in their old tech.
Founded in 2006, Mazuma is a pioneer in mobile phone recycling and reuse, and has since expanded its capability to cover other devices including tablets, laptops, smartwatches and games consoles. It is committed to refurbishing and rehoming devices, or recycling them using safe and sustainable practices that minimise environmental impact.
Manchester agency Refresh has been appointed to help build on Mazuma’s heritage in the industry and boost its influence in the market. The campaign will pull on consumer insights and expert-led media relations, alongside a digital influencer strategy, to educate key audiences around the ease of the tech recycling process and its benefits.
Lucy Moore, associate director at Refresh, said: “We’re thrilled to have been chosen by Mazuma to lead its PR activity and are looking forward to getting started with this campaign.
“The brand’s mission to promote more sustainable tech purchasing and disposal habits is one that we’re particularly keen to get behind. We want to highlight the benefits that recycling old tech can bring to consumers – in terms of both the environment and money in their pockets.”
Megan Davison, head of marketing at Mazuma, added: “Many of us are guilty of leaving our old technology to collect dust in a drawer somewhere, and we want to educate consumers around the benefits of trading in. Not only is it a better option for the environment and safe data erasure, but it’s also a sure-fire way for people to earn a bit of extra cash with minimal effort amid the ongoing cost-of-living crisis.
“Our growth continues to accelerate and we’re really excited to be collaborating with Refresh on a PR strategy which will help us reach our long-term goals.”
