Global packaging, product, and material test and inspection firm Industrial Physics has appointed Manchester-based PR and comms agency, Refresh, to lead an international campaign.
The campaign aims to shed light on “the evolving packaging landscape,” and bring the specialist closer to key audiences across its core sectors.
The campaign will explore and highlight the developments and challenges experienced by packaging professionals on an international scale, with predictions from the experts on how the landscape is set to evolve in light of changing consumer and brand requirements.
Industrial Physics makes the equipment that allows businesses to accurately assess their packaging, materials, and finished products all over the world. The inspection expert works with world-renowned brands in sectors spanning food and beverage, flexible packaging, automotive, medical devices, pharmaceuticals, and many more.
Refresh was selected to support the international team with its research-led awareness campaign and wider marketing strategy thanks to the agency’s strong experience in manufacturing communications and breadth of industry connections.
Laura Mashiter, managing director at Refresh, said: “We’ll be running a research, stats-based PR campaign to highlight where further work is required and what needs to be done in order to alleviate challenges within the packaging landscape, for the benefits of brands and end users across the world.”
Kate Sanchez, global head of digital performance and demand at Industrial Physics, added: “Packaging is innovating at a rapid pace and at Industrial Physics it’s our purpose to protect the integrity of our customer’s brand and product through the development of industry-leading test and inspection solutions.”
“We are delighted to partner with Refresh and use their expertise to bring this important research to the market.”
