Refresh has been appointed by Accsys Technologies to boost brand awareness of its high-end Accoya brand timber products across both B2B and B2C markets.
While Accoya is already the material of choice for hundreds of manufacturers and distributors globally, Refresh has been appointed to help the brand strengthen its position among architects and consumers in particular.
Whether it’s used for windows, doors, cladding or decking, Accoya has featured in a number of architecturally significant projects, from giving new life to historic chapel windows in Wales to revamping pool terraces in the Soth of France. It has also helped many homeowners to make their house a home thanks to its sustainable, high-performance credentials.
Following a competitive pitch, Refresh has been appointed thanks to the agency’s strong experience and contacts in both the built environment and home interest sectors. This, combined with its creative, outside-of-the-box ideas made the agency the perfect extension of Accsys’ in-house marketing team.
Libby Zbaraska, account director at Refresh said: “At Refresh we pride ourselves on devising and generating creative campaigns for new and existing clients, and we look forward to giving internal marketers choices – perhaps choices away from what they’d typically expect to hear from a PR agency. We really enjoyed the ideation around the pitch for Accoya, and are looking forward to rolling out these different ideas. In Accoya, Accsys offers its customers a product that is not only sustainable but is also high-performing, and we can’t wait to help boost brand awareness.”
The consumer arm of the activity is already in motion, targeting home interest and national newspaper titles in particular. The campaign will see Refresh deliver strategic consultancy, media relations, content creation via video and graphics, thought leadership and more.
Gillian Edwards, head of communications and ESG at Accoya added: “We chose to work with Refresh as its team came to the pitch armed with creative, thought-provoking ideas that will truly bring the brand to life while also raising awareness of what an incredible product Accoya is.”
