Chester’s Reckless has unveiled its “truly wild” website for Knowsley Safari.
The agency won the brief following a competitive 4-way pitch in January and was tasked to capture the idea of the attraction being a “truly wild encounter”.
“After a number of years with the same visual identity, the time was right for Knowsley Safari to update its website look,” said Rachel Scott, Head of Marketing at Knowsley Safari.
“We’re really pleased with Reckless’ creation and we feel the new website perfectly reflects our customer-centred approach and our sense of adventure.”
Alex Guest, Digital Marketing Director at Reckless explained that it was designed and built to create a more engaging and interactive experience.
“At the heart of Knowsley Safari is a sense of adventure. It was important our team found a way to translate that onto the site, creating an immersive design that encapsulates the playfulness of Knowsley Safari’s brand.
“I think you will find the new site has as much bite as an African Lion and really gives the user the sense of adventure that they can expect to receive at the park.”
Reckless is continuing to support Knowsley Safari with its digital strategy, including the launch of the Ultimate Brick Safari later this month.
