Mercia Technologies PLC, which has invested in Northern businesses including Intechnica, Blue Prism and Soccer Manager, has announced a rebrand.
Its fund management subsidiaries, which include Enterprise Ventures and Mercia Fund Management, will now be known as Mercia Fund Managers and has unveiled a new website.
The group, which focuses on innovative businesses with high growth potential from the UK regions, has more than 400 businesses in its portfolio and manages in excess of £330million of third party funds.
Mark Payton, CEO of Mercia, said: “This is an exciting time for Mercia as we continue to scale the business and increase our funds under management. As a result of our rapid growth, we feel that now is the right time to bring the fund management subsidiaries under one brand.
