Red Star Brands has hired MadeBrave as its lead creative partner in the UK.
Kicking off the partnership, MadeBrave will launch a new campaign in January 2025 to drive awareness of its latest limited-edition flavour.
The campaign will span outdoor, social media and in-store activation across Scotland and the North of England and will harness Four Loko’s ‘Fuelling you from four to four’ brand platform. Four Loko is currently one of the UK’s top Ready to Drink (RTD) brands, stocked at retailers including Tesco, Morrisons and multiple independent convenience stores.
Marketing manager Stacey Caldwell said: “Since launching Four Loko in 2021, we have been searching for the right creative partner here in the UK to drive brand growth across UK audiences after seeing success in the US. We were immediately impressed by MadeBrave’s understanding of the RTD category, the UK target audience and also, the agency’s bold approach to the brief.
“Our strategy to regularly introduce new limited-edition flavours to the UK market is proving an effective one, and now we have a superb partner in MadeBrave to really make a splash with each of them.”
MadeBrave client services director Bec Chelin added: “The team at Red Star embody everything we look for in client partners – an unwavering commitment to bold creative marketing and the bravery to execute it for brands looking to disrupt and lead in their categories.
“We’re looking forward to kicking off our partnership with a hyper creative launch for the latest Four Loko flavour, telling an epic brand story, while making sure we hit those stores and retail outlets with a bang. Cheers to that!”
MadeBrave is a brand and creative agency that offers core services across brand strategy, culture and growth. The agency recently announced a banner year thanks to a 39% year-on-year increase in revenues, growing from £4.6miliion to £6.4million, more than half of which came from EMEA.
