Reading Room has launched a new website for Countryside Alliance as part of a digital transform project for the organisation.
The site aims to make it easier for Countryside Alliance members to engage through real-time data updates and gives users direct control of membership information.
The Countryside Alliance campaign for rural broadband is a key area of focus for the organisation and the new site has been designed to work with slower internet.
The Kentico-based website platform was built to integrate alongside a new Microsoft Dynamics Customer Relationship Management system, which was developed by Smart Impact and integrated with Countryside Alliance’s mailing platform, Engagement Cloud.
The level of integration of digital platforms is described as “revolutionary in this sector” and comes after nearly two and a half years of multi-agency collaboration and system integration.
Countryside Alliance Chief Executive Tim Bonner said: “The launch of the new website is integral to the future of the Countryside Alliance and how we communicate with our members and supporters. With over 100,000 supporters, it is important more than ever before that we communicate with our members on the issues that matter most to them.”
David Durnford, CEO at Reading Room, which has offices in Liverpool and Lancaster, added: “There is so much focus on the vital preservation and campaigning work from The Countryside Alliance, it is important for digital engagement to keep pace. We are proud to bring the Alliance’s website up-to-date, to encourage even more users to join their 100,000+ membership and supporter base.”
