Newcastle-headquartered marketing agency Ramarketing has received investment from private equity firm NorthEdge, to support service expansion and increase its international presence.
The agency, which employs more than 50 people globally with offices in Newcastle, Manchester and Boston, supports clients operating in the pharmaceutical and biotech markets.
The private equity firm is backing the agency’s founder and Global President Raman Sehgal, Managing Director Emma Banks and ramarketing’s team to deliver its ambitious growth plan to further expand its footprint in the US.
The investment will also support the business to expand the range of services it offers and continue investing in its people, by adding to the existing team and providing opportunities for progression.
Raman Sehgal said: “Finding the right partner for our next phase of growth was critical, and from the outset, NorthEdge had a strong understanding of our business, our industry, and our aims for the future, whilst mirroring our own values.
“I am really looking forward to growing the business in partnership with the NorthEdge team over the coming years.”
Emma Banks, Managing Director of ramarketing added: “The support from NorthEdge will enable us to supercharge our creative, content and digital service offerings, while also investing in our diverse and talented team – providing genuine technical marketing expertise and deep sector knowledge, delivered the ramarketing way, across the life sciences industry.”
The investment was funded from NorthEdge’s £125m SME Fund I, led by Ray Stenton, Liam May, Maninder Minhas and Sam Allen. Liam May and Maninder Minhas will join the board on behalf of NorthEdge.
Liam May, Director at NorthEdge, added: “Since first meeting Raman, Emma and the rest of the team, we have been hugely impressed by their passion for the business and the scale of their ambition. NorthEdge has a great track record of helping UK businesses flourish internationally and we’re looking forward to supporting ramarketing as it continues its international growth.”
