With new talent firmly on the agenda for many businesses this month, Better Placed Director Rachel O’Sullivan outlines why the recruitment consultancy is beginning 2023 with such a positive mindset.
O’Sullivan has been with the business for around 12 years and has recently returned from maternity leave.
She points to a continued demand for talent across the digital, tech and creative industries.
“It’s clear to see within the marketing, digital and tech space that there hasn’t been a downturn in vacancies available to people in the UK, even if we are potentially tipping into a recession,” she told Prolific North.
Under her remit at the Manchester office over the last 12 years, O’Sullivan has overseen mid-level marketing and digital recruitment and now focuses on C-suite and other senior hires in direct-to-consumer businesses.
As well as the divisions under Better Placed, there is also bpe search, the group’s successful executive search firm. Collectively, the group has seen a 25% uplift in billed revenue in 2022.
“My role now has a national remit. It’s about growing, leveraging and strengthening relationships we have in the direct-to-consumer space, all over the UK, not just in marketing and digital, but tech as well.”
As she settles back into her role, she reflects on what has been a positive year for Better Placed.
“We’re having another year of fantastic growth, amazing performances in the business from some of our really talented consultants and there’s people that are just on an upward trajectory with their career, which is fantastic to see.”
“What’s also impressive to see is the number of new client wins at around 35% of our billed revenue for 2022. In many cases these clients will become long standing clients and that puts the business in such a strong position heading into 2023.”
“We have also stepped up our focus on diversity and inclusion and can now see a more balanced representation of gender, ethnicity and disability in shortlists and successful placements. I’m really proud to be part of a leadership team who have taken the time to educate ourselves on the influence our sector has in highlighting the many talented and underrepresented marketers in our field. The feedback we’ve had from clients has confirmed we are definitely leading the way on this.”
