Liverpool-based, socially responsible performance-driven digital agency Hello Earth has won five new clients across its paid social, paid search, performance content and email marketing teams.
The first win is PICANTE, a London-based luxury clothing and lifestyle brand. Hello Earth’s brief will be to focus on rolling out and scaling PICANTE’s paid social strategy on Meta. The agency will also be enhancing the brand’s CRM and email activities to improve relevance and ensure greater personalisation for its growing list of subscribers and customers.
Allora is a new disrupter within the aperitivo category that was founded by Dom Dalton, a former director CBD brand Trip, alongside fellow founders Jen Dalton, Holly Hunt and Jamie Mancini. The unique drink is made from lemons sourced on Procida, a small island in the gulf of Naples, and its taste is enhanced by including both lemon peel and lemon leaves which are traditional by-products. However, together they add an amazing scent and aroma. Since its launch, Allora’s on-trade market presence has been strong, so Hello Earth will now be launching a strategic and creative direct to consumer paid ad campaign across Meta.
The next new partnership announcement is with Panda London – an award-winning range of bamboo bedding, bath and kids products that provide unrivalled comfort and a luxurious sleep whilst being eco-conscious. Over the coming months, Hello Earth will looking to scale the brand across Meta, Google and Klaviyo using a combination of paid social, paid search and email tactics. The team at Hello Earth believes its purpose and planet-led ethos aligns perfectly with those of Panda London.
The performance content team has been appointed by DrinkWell to handle its content strategy, paid social on Meta and paid search activities. Its mission is to let consumers know that they can still enjoy great tasting wine, beers and spirits, whilst championing a healthier lifestyle. The range includes zero sugar wines, low carb beers and lighter spirits.
The final win is with Ingenious which creates the most effective collagen supplement on the market that combines science and sustainability and is both good for people and the planet. Hello Earth will be working with Ingenious on performance content and helping it maximise its presence on Google and Meta.
Stephanie Fisher – founder and MD of Hello Earth – said: “We are delighted to be working with these amazing brands. Each one shares our values led approach and we are now looking forward to help them each their own set of particular goals.”
