Manchester United has agreed a multi-year global strategic collaboration with Qualcomm Technologies.
The deal will feature the tech group’s Snapdragon brand, which powers smartphones, PCs, gaming devices, connected cars and wearable tech.
“We are proud to bring the power of Snapdragon together with one of the most iconic names in world sport,” said Don McGuire, SVP of Qualcomm Technologies, Inc. and CMO of Qualcomm.
“We look forward to showcasing Snapdragon to Manchester United fans everywhere and joining the new era of technology innovation at Old Trafford.”
Through the partnership Qualcomm will create events and experiences around Old Trafford based on the Snapdragon platform. In addition, it will advise the club on planned improvements to mobile connectivity at the stadium.
“Snapdragon platforms will enable ground-breaking experiences for fans across the globe, deepening their engagement with the football club they love,” added Victoria Timpson, CEO Alliances and Partnerships at Manchester United.
“Manchester United has always pushed boundaries of what’s possible and we are excited to be partnering with a company at the forefront of innovation.”
