Propaganda has completed the rebrand of Nexus Rental, repositioning the firm from service provider to a “responsive partner.”
The Leeds agency was appointed last year to help company’s growth ambitions, to become the leading B2B provider of vehicle and plant hire solutions.
It found that Nexus “vastly undersold” its market-leading position and it needed to demonstrate its size, scale, knowledge and impact.
As a result, Propaganda, worked to frame it as a “responsive partner that offers practical, scalable solutions that adapt to the fluctuations of business.”
“Our aim was to empower Nexus to confidently embrace their role as a tech-driven, people-centric market leader as they accelerate toward their expansion goals,” explained Craig Harrold, Managing Director at Propaganda.
“We’ve developed a brand that resonates with the real-world challenges their clients face. Nexus now stands out as the reliable partner businesses can turn to when navigating uncertainty.”
They used long exposure photography and simple messages of control, to articulates that, “with Nexus continuously at hand to meet their flexing needs, business need ‘never stop’.”
“We’re thrilled with the strategy and creative that Propaganda has delivered,” said Scott Haddow, CEO of Nexus Rental.
“Their approach has not only refreshed our brand but captured the essence of what Nexus stands for – innovation, flexibility, and growth. This relaunch represents a significant milestone for Nexus as we continue to evolve to the changing needs of customers and suppliers alike.”
The new branding has been launched across an updated website, brand film and brochure. Propaganda also created a brand ad campaign for Nexus that will run in key industry publications until the end of December.
