A new campaign, which was created by brand consultancy Propaganda for GenM, highlights the importance of men understanding the menopause and its impact.
It has been backed by the 42 brands which are GenM’s Founding Partners – including Marks & Spencer, Holland & Barrett and Next – and is inspired by the story of Yorkshire man David Salmon whose wife, Linda, took her own life in April 2020 having experienced the mental health effects of the perimenopause period.
Propaganda worked closely with David to create the campaign ‘Shattered’, which features digital advertising on the Guardian’s website this month, 48- and six-sheet billboards, and 646 gyms hosting adverts on their screens. GenM, which helps brands better understand the needs of their menopausal customers and employees – has also ‘shattered’ its logo and website.
