The Prolific North Marketing Awards 2021: The Winners

The Prolific North Marketing Awards 2021: The Winners

Best Response to Change: On the Beach – Ready when you are

Also nominated:

• Cumbria Tourism – #theperfectplacetowork
• Digital Rewards Group – Dolmio Days Out Campaign
• Drummond Central & Northumbria University – Replacing on-campus open days with an immersive digital experience
• Growth Company, Social & MC2 – #HereForBusiness
• Jam and Printworks – Pulling out the digital works for Printworks
• One Trafford Partnership – Paper Blues
• SuperBike Factory – Don’t Lose the Passion

Best Health Campaign: Influential & Cheshire & Merseyside Health and Care Partnership – The impact of COVID-19 on Black, Asian and Minority Ethnic communities

Highly Commended: ilk Agency & Aardman Animations – What’s Up With Everyone?

Also nominated:

• C21, NHS & Medtronic – PillCam COLON Capsule Cancer Screening Healthcare
• Diva Creative & GM Moving – The Greater Manchester Way
• Drummond Central – Beating Covid with Kindness
• Hitch Marketing & Cheshire and Merseyside Public Health Collaborative (Champs) – Stay Alive Suicide Prevention
• Media Agency Group & NHS South East – ‘Grab A Jab’ Covid-19 Vaccination Programme
• National Institute for Health Research, Clinical Research Network Greater Manchester – Your NHS needs you. Help us find a vaccine for COVID-19

Best Education Campaign: Waterfall & University of East Anglia – Snowflakes

Highly Commended: Drummond Central & Northumbria University – Replacing on-campus open days with an immersive digital experience

Also nominated:

• Absolute Agency & Edge Hill University – Expand your opportunities
• Forward And Thinking & Leicester College
• Jam and University Centre Wigan & Leigh College – Start your next chapter
• Net Natives & University of Chester – Let’s Get September Sorted

Best Beauty Campaign: Campfire & The INKEY List – #AskINKEY

Also nominated: 

• Campfire & St. Tropez – Glow Kit Launch
• First Internet & Secret Spa – Manchester and Brighton launch
• Reverse Life – Tried, Tested, Trusted Collagen

Best Retail Campaign: CreativeRace & Asda – Sustainable Store

Highly Commended: Mosquito Digital & Ellis Brigham – Ready for Anything

Also nominated:

• Hitsearch – The Orla Kiely Secret Sale
• Threefold Agency & The Very Group – Connected Home
• Threefold Agency & The Very Group – Very Best AV

Best Food & Drink Campaign: Wriggle Marketing & Epicurium – Snackfully

Also nominated:

• Drummond Central and Premier – Greggs and PlayStation UK Launch Box
• Harrison Carloss & Parogon Group – Willow Launch
• Joyeux Noel from St Pierre

Best Tourism and Leisure Campaign: Digital Rewards Group – Sparks (Kids Wear) x Kids Pass Campaign

Also nominated:

• Catapult PR & Langley Castle Hotel – Fairy Tales and Hairy History
• Clicky & Destination2 – Flying High in Search Success
• Cumbria Tourism – Experience Cumbria ‘#theperfectplacetobe’ Attract & Disperse Summer Campaign
• Influential & Merlin Entertainments – Blackpool Leads the Great British Staycation
• Jam and Printworks – Pulling out the digital works for Printworks
• On the Beach – Ready when you are
• Punch Creative – Bike & Boot B2C launch campaign

Best Professional and Financial Services Campaign: Jam and Vox Money – Amplifying the voice of the people

Also nominated:

• Catapult PR – Wish You Could Hear
• Creode & Skipton Building Society – Remove the ISA guesswork
• Media Agency Group & Globalization Partners – Reaching the world
• Tecmark & Patrick Cannon – Identifying the SDLT Search Market

Best Property and Construction Campaign: Route Agency & Welsh Oak Frame – Building Dreams

Also nominated:

• Absolute Agency & Redrow – Why do up if you can buy new?
• DS.Emotion – King Street, Manchester

Best Not-For-Profit Campaign: ilk Agency & Aardman Animations – What’s Up With Everyone?

Highly Commended: C21 & Bury Council – Covid-19 Awareness

Also nominated:

• Agent, Agent Academy & Anthony Walker Foundation – Speak Out! Stop Hate.
• Cumbria Tourism – #theperfectplacetowork
• Hitch Marketing & Cheshire and Merseyside Public Health Collaborative (Champs) – Stay Alive Suicide Prevention
• National Institute for Health Research, Clinical Research Network Greater Manchester – Your NHS needs you. Help us find a vaccine for COVID-19
• UK Coaching – Sudden Cardiac Arrest Digital Toolkit
• Lancashire Resilience Forum – #noexcuseforabuse

Best Social Purpose Campaign: Channel 4 & The Body Shop – Unseen Kingdoms

Also nominated:

• Perfect Storm Agency & Change The Race Ratio – Accelerating Racial Diversity In Business
• Cornerstone – Active Tameside Charitable Status Campaign
• CreativeRace & Asda – Sustainable Store
• Fishtank Agency – Tubex Collection & Recycling Programme
• Hitch, GMCA & GM VRU – Violence isn’t me … I am greater: violence prevention in Greater Manchester
• IPOS Design & schuh – Sell your Soles campaign
• Welcome to Yorkshire – Walkshire

Best Use of Twitter in a Campaign: Rugby League World Cup 2021 & Hatch – Tweeting One Year To Go

Highly Commended: Katie Lingo – Is Your Content Really Worth It?

Sponsored by Twitter Business

Also nominated:

• Campfire X Missguided – #MissguidedWrapParty
• Hotels.com – Room 101
• How Weetabix harnessed cultural relevance to break the internet
• Kairos – Pizza Hut Gaming
• McCann Manchester – #FreeCuthbert
• WWF & One Minute Briefs – #WorldWithoutNature

Best PR Campaign: Catapult PR & Langley Castle Hotel – Fairy Tales and Hairy History

Also nominated:

• BBI, Trunk & Greene King – Euros
• Catapult PR – Wish You Could Hear
• Cause UK & Vivo Entertainment – Yorkshire Symphony Orchestra
• connective3 & Canine Cottages – Doggy Devotion
• Refresh & Culture Shift – For better workplaces everywhere

Best Use of Data and Insight: m/SIX & TalkTalk – Supercharging Sales with Value using LTV

Also nominated:

• Drummond Central – Beating Covid with Kindness
• Hitch & Leicestershire VRN – Make A Stand Against Violence
• m/SIX & TalkTalk – How TalkTalk Future Fibre beat the competition, street by street
• Regital & Arla Foods – Launching Lurpak Mini Blocks with anonymised mobile data
• The Beacon platform

Best Search Marketing Campaign: Evoluted & CarMats.co.uk – Ecommerce Zero to £3.2m Hero in 12 Months Via Search

Also nominated:

• Aqueous Digital & ScratchSleeves – Baby Steps to Giant Leaps in SEO
• Cedarwood Digital & Patient Claim Line – Adapting To Drive SEO Growth
• Clicky & Toad Hall Cottages – Record Leap in Growth
• Extreme & Inspired Health – From zero visibility to search dominance with only five pieces of content
• First Internet & Secret Spa – Manchester and Brighton launch
• Glass Digital & Denby – Revitalising a classic brand via search marketing
• Glass Digital & Zoro – A precision-engineered search marketing campaign

Best Brand Building Campaign: The Anfield Wrap’s Feel Closer Campaign

Sponsored by McCann Leeds

Also nominated:

• Amica Finance – Dairy Cow Financing, with no bull
• Cornerstone Rebrand for Burnley Leisure
• Jam and Vox Money – Amplifying the voice of the people

Best Social Media Campaign: Skipton Building Society & MediaCom – Lead Generation Paid Facebook Campaign

Also nominated:

• m/SIX & TalkTalk – Driving Brand Awareness Using a Social First Approach
• Campfire & The INKEY List – #AskINKEY

Best Use of Content Marketing: Creode & Skipton Building Society – Financial fitness

Also nominated:

• Cry Havoc & Studio
• Mediaworks & United Utilities – CaST approach
• Glass Digital & Horse & Country – Creating a go-to brand

Best Integrated Campaign: Jam and Vox Money – Amplifying the voice of the people

Highly Commended: Cumbria Tourism – Experience Cumbria ‘#theperfectplacetobe’ Attract & Disperse Summer Campaign

Sponsored by The&Partnership

Also nominated:

• Drummond Central – Beating Covid with Kindness
• Front and Everbuild – integrating the builders brand from product to promotion
• Ground Up Digital – Children’s Corner Childcare
• Harrison Carloss – Polly’s Field Village
• Vivid & Sheffield City Council – Re-opening Sheffield’s High Streets

Best B2C Campaign: Drummond Central and Premier – Greggs and PlayStation UK Launch Box

Also nominated:

• Cedarwood Digital & Hayes Garden World – Growing Garden Furniture During Lockdown
• CreativeRace & Asda – Sustainable Store
• Evoluted & CarMats.co.uk – Ecommerce Zero to £3.2m Hero in 12 Months
• Media Agency Group & Sykes Holiday Cottages
• Mosquito Digital with Nizoral
• On the Beach – Ready when you are
• Spike Digital & Bargain Max – Brand Ranking Campaign

Best B2B Campaign: Upp B2B & DHL – We Can Help. Let’s Talk

Also nominated:

• Catapult PR – Wish You Could Hear
• Creode & Asda – Feeding little mouths
• FIG & SRL – The Smarter Choice
• Glass Digital & Alliance Online – Unconventional affiliates for a hard-to-reach audience
• Kalibrate – Electric Opportunity
• Media Agency Group & Fiverr
• Shell & Zircom – Global Trade Rewards Campaign

Best Large Budget Campaign: Serotonin & ASSOS of Switzerland

Highly Commended: On the Beach – Ready when you are

Sponsored by CreativeRace

Also nominated:

• Drummond Central – Beating Covid with Kindness
• Glass Digital & Plastic Box Shop – Beating the post-pandemic slump

Best Small Budget Campaign: The Anfield Wrap’s Feel Closer Campaign

Also nominated:

• Add People & Baby Boutique
• Cumbria Tourism – #theperfectplacetowork
• Hitch Marketing – Derbyshire Vaccine Attitudes
• Jam and University Centre Wigan & Leigh College – Start your next chapter
• Jam and Vox Money – Amplifying the voice of the people
• Just Internet Solutions & Artificial Grass Direct – 108% Increase In eCommerce Sales
• Route Agency & Welsh Oak Frame – Building Dreams

Best In-House Team: United Utilities

Also nominated:

• Learning Curve Group
• St Pierre Groupe

Best Large Agency: Manifest

Also nominated:

• Assembly
• connective3
• Evoluted
• Fox Agency
• Media Agency Group
• Ramarketing

Best Small Agency: C21

Highly Commended: Move Marketing

Also nominated:

• BOUTIQUE
• Brawl
• Cause UK
• Cravens
• ilk Agency
• Marketing Optimist
• Punch Creative