Prolific North Champions judges share what makes a winning entry

For Mirage Islam, Digital Strategy Director at M Digital Consulting, it’s important to showcase the outcomes and impact of a project or campaign: “Building trust takes time, commitment and effort and can be easily lost.”

“It takes something special to stand out in a competitive marketplace, organisations and brands who engage their customer base in an authentic and meaningful way, have the potential to have a greater impact than just ROI. Impact can be measured in many ways but a campaign that makes someone feel something can have enormous potential and outcomes. This is what I/we want to see.”

Hannah Cox, founder of sustainable impact agency betternotstop, added : “For me a winning entry is one which shows the business has a purpose and aligns with my own values, wanting to create a better future for people and the planet.”

For Ben Davies, Group Marketing Director at Praetura, he’s looking for original entries, as well as a compelling narrative mixed with creative flair: “Year on year, the standard of entries to the Prolific North awards just gets better and better. The competition is fierce and you need to say something new if you want to stand out.

“Tell us why what you’re doing matters and show us how you brought the brief to life. So many applications jump straight into the campaigns details without explaining the bigger picture first.

“A great structure is essential and should provide a framework that helps you tell the best story, make sure you have a compelling narrative backed up with facts and figures around the impact you had. We’re looking for a combination of original interpretation, robust execution, solid results, and creative flair.”

The final deadline for entries is 10th March – you can find out all you need to know about costs, categories, who the judges are and entry requirements here. If you need any help with your submission or have any questions, you can get in touch with the team at hello@prolificnorth.co.uk.