Prolific North Champions Awards: A look back at some of our favourite campaigns to get you inspired

Best In-house Marketing Team

In an interview with Prolific North last year, St Pierre Groupe’s co-founder Paul Baker told us how the business had boosted its marketing and senior management team and invested in digital. The judges were impressed by the renowned bakery last year, who were crowned Best-In House Marketing Team.

St Pierre Groupe has three brands: St Pierre, Baker Street and the Paul Hollywood line of products, primarily run from its main base in Didsbury with further staff working in Cincinnati, USA. 

With a team of around 90, the majority of marketing activity is done in-house and Baker told us how he had effectively built an “in-house agency”, which has been invaluable in helping the business with its “next phase of growth”.

Small Budget B2C Campaign of the Year

Truth PR’s winning multimedia ‘Make it Real’ campaign with UA92 set out to inspire young people in disadvantaged areas across Greater Manchester to reach their full potential. 

The campaign for UA92, which was founded by former Manchester United players known as the Class of ’92 alongside Lancaster University, was designed to break down the barriers to higher education and showcase the support on offer.

Ad of the Year

At the Champions Awards last year, Manchester-based online holiday firm On the Beach took home the award for Ad of the Year.

On the Beach created ‘The Most Wonderful Time of the Year’ with creative agency Quiet Storm, which was a lighthearted campaign about the joys of jetting off to sunny destinations.

Back in 2021, The Gate Films and brand communications agency Manifest won the award for Ad of the Year.

The winning campaign was for ‘The Boob Life’ – a multi-channel campaign that set out to demystify the realities of feeding for new and prospective mums.

Hailed as a “boundary-breaking” campaign, it hit the headlines when it was banned from Facebook for allegedly violating its policies.

The prestigious awards event will return to The Point, Emirates Old Trafford on 18 May. There’s still time to get your entries in, with plenty of categories to choose from before the final entry deadline on 10 March.