Prohibition PR has been named as retained agency for luxury home interior brand, Voyage Maison.
The interiors brand was recently acquired by umbrella company, Riva Home, one of the UK’s largest suppliers of home interior products, which has manufactured design-led home furnishings for the past 50 years.
Prohibition’s latest account win is testament to the strong results the agency has secured for vibrant online interiors destination furn.com – another of the concept teams within Riva Home’s portfolio of brands, after working together since February.
Prohibition was appointed by furn.com to execute a new public relations strategy and deliver an effective press office function, helping to build furn.com’s brand reputation, digital authority and contribute to its overall commercial success.
Following the huge success from the Furn activity, Riva Home has now awarded Prohibition a second press office brief to repeat the same success with the Voyage Maison brand.
Voyage Maison is one of the UK’s leading interior brands, producing luxury statement pieces, all featuring intricately-designed and hand-painted patterns for fabrics, wallpapers, cushions, curtains, and furniture, since 1998.
Holly Magoolagan, head of ecommerce marketing at Voyage Maison, said: “We’re currently experiencing an exciting period of growth and development here at Riva Home and are delighted to be collaborating with Prohibition again on another of our key brands, developing a new PR strategy that will help us to achieve both our short, and long-term business goals.”
“We’re looking forward to building on Voyage Maison’s success to date and focusing on further cementing the brand’s interior design credentials through the appointment of Prohibition PR.”
Chris Norton, Prohibition PR founder, added: “Working with a premium brand that has huge growth potential like Voyage Maison is always exciting for the team at Prohibition PR. As we’ve already delivered some great work with sister company, furn.com, we’ve shown our strategic ability to not only align our targeted PR efforts with a brand’s objectives and values, but also to navigate the increasingly competitive retail marketplace.
“This strategic approach will be our blueprint for Voyage Maison too, allowing us to further leverage our retail industry expertise and deliver tangible PR results for yet another leading brand.”
