Principles Agency has hired Nicci Mills as its new Director of Digital.
Mills joins the Leeds agency from Rise at Seven, where she was Head of Content Strategy. Prior to that she was at Aira and Fusewave in Huddersfield.
“Nicci couldn’t have joined at a more exciting time. We recently committed to help build unforgettable brands and have won some great new clients through this new proposition,” said Mike Hackett, Managing Director at Principles.
“Her deep and broad digital experience will be so important in helping to achieve this seamlessly across all channels, we’re glad to have her on board.”
At Rise at Seven, Mills worked on accounts including Bacardi, Magnet Kitchens and Pretty Little Thing.
“I’m really excited to join Principles, the opportunity to shape and grow the social and content offering alongside specialists across the full integrated mix is something I couldn’t turn down,” she explained.
