Preston-based animation SaaS firm Viddyoze has acquired London start-up Editr for an undisclosed sum.
It is the first acquisition for the Preston business, which was co-founded by David Chamberlain, Joey Xoto and Jamie Garside in 2015, with Editr’s technology used to automatically generate subtitles for videos in more than 70 different languages.
Co-founder David Chamberlain (pictured, left) said Viddyoze, which has software that enables users to create and use video animation, is also looking to make further acquisitions.
“Editr is a really good fit for Viddyoze,” said Chamberlain. “The statistics show that subtitled videos are 80% more likely to be watched in full and they’re much more accessible to people who are deaf or hard of hearing.
“Our mantra at Viddyoze is ‘just three clicks’ and Editr’s simplicity was one of the things that attracted us.
“We’re currently developing a piece of technology that will enable people to create longer form video content and Editr sits very neatly into that. It’s a significant step in our journey.”
On the plan to acquire further businesses he added that Viddyoze is “looking to acquire technology that we’d otherwise have to do in-house.”
“It will help us get to market quicker and add value to our business.”
Viddyoze’s customers include Tesla, Sony and PwC to churches and SMEs and the company now employs more than 50 people.
