PR Agency One has been appointed to promote the launch of the world’s first pre-drinking pill, Myrkl.
The Manchester agency won a competitive pitch to handle the UK and US launches of the new supplement, which claims to break down up to 70% of alcohol consumed within an hour.
Its role will be to oversee the launch, build visibility for the brand and product and grow understanding among its key markets.
“We’re thrilled to be helping Myrkl make history, as the first product of its kind in the global market. It’s a genuinely incredibly exciting campaign to be working on. As a brand new supplement launching onto the market, the likes of which has never been seen before, it’s essential that we build both awareness, as well as trust and understanding amongst potential customers,” said James Crawford, Managing Director at PR Agency One.
“We are thrilled to be working with Myrkl to build the brand’s reputation from the earliest point and maximise the impact of the supplement’s launch through a considered PR strategy. Health is a big specialism of ours, and so it’s great to be working on the launch of such an innovative supplement that will help moderate social drinkers who are drinking within the NHS guidelines feel their best the next day.”
The supplement follows 30 years of R&D, led by De Faire Medical (DFM), a Swedish medical company focusing on developing revolutionary supplements.
“This is the first time in history a consumer product is demonstrated to break down alcohol effectively and rapidly and we are very excited to launch this ground-breaking product in the UK first,” added Hakan Magnusson, Chief Executive Officer at Myrkl.
“Given PR Agency One’s expertise in building brand awareness and proven track record in consumer product launches and health, they were the obvious choice to partner with for this launch. We have worked together to build a comprehensive and wide-ranging plan to amplify our launch to both consumers and the media on an international scale.”
