PR Agency One is in the hot seat after blowing away competition to be selected by Mark Hill Hair, a UK-leading hair care brand, and maker of the best-selling interchangeable hair tongs.
The agency has been selected to support in leveraging B2B/corporate PR, for the first time in Mark Hill Hair’s history, in order to increase brand awareness and bolster its reputation within the industry.
Mark Hill Hair, founded by celebrity hairdresser Mark Hill, has a broad product range including hair care, hair accessories and electrical hair products.
PR Agency One will create and implement a communications strategy which integrates alongside the brand’s out of home (OOH) advertising, social media, and display marketing strategies. The agency is tasked with enhancing the brand’s perception, launching distinctive and noteworthy campaigns, creating strategic brand partnerships, and driving media coverage in top-tier national, broadcast and trade press.
Gemma Dickinson, marketing director at Mark Hill Hair said: “We were impressed by PR Agency One’s bold and creative ideas to support Mark Hill Hair in its next phase of growth. It’s a crowded market and we needed an agency that is able to amplify ideas and messaging beyond consumer campaigns to reach retail decision makers, gaining stand-out coverage in the process.”
Gemma Eccleston, associate director at PR Agency One, added: “Mark Hill is an iconic hair care brand, with a daring and loud personality, and we’re thrilled to have the opportunity to support it on the next stage of its journey. It’s important to be different and distinguished in a crowded market, and through our creative and effective communications, we’ll grow Mark Hill Hair’s reputation and visibility within the industry.”
PR Agency One is an expert in building brand and sector awareness for a broad range of organisations across the retail, healthcare, technology, build environment and financial services industries. It delivers campaigns and activations with with UK and international reach.
