One of Liverpool’s largest member organisations has turned to creative agency Poke Marketing for its latest rebrand.
Representing more than 350 professional services firms across the city region, Professional Liverpool enlisted Poke to help develop their positioning, in order to show “the momentum, shift and movement” taking place as part of its Change For The Better theme.
The pair have worked together since early 2022, when Poke was appointed Professional Liverpool’s retained marketing agency following a competitive tender.
Head of strategy at Poke, Nicola Docking, said: “The last couple of years have been a period of great change for Professional Liverpool. Throughout the pandemic the team steered their members through the unknown and provided a vital coming together for businesses across the city region. They now have a strong and resilient membership base that is ready to be led by Professional Liverpool to make waves and drive real change.
“In light of this, we developed a new tone of voice that is bolder and speaks more confidently both about Professional Liverpool’s position, and also of the work being carried out by their members. The new strapline is Change For The Better, which summarises the reason for Professional Liverpool’s existence and everything the collective membership is working towards.”
The new designs demonstrate a more confident approach, with the creative becoming more agile and flexible, so that it can successfully be implemented across the diverse variety of work Professional Liverpool does.
Creative director, Mark Harrington added: “The new designs fit with where Professional Liverpool is in 2023. We have developed a new logo and style that uses dynamic graphics, a clearer typeface, and bolder palette that represents the shift and movement the team are leading in the City Region.”
Andrew Ruffler, CEO of Professional Liverpool, said: “When we appointed Poke Marketing, we were keen to work with a local agency who could work flexibly and collaboratively with our team, and use their creative expertise to have an impact on the way in which we communicate with our members and stakeholders. We have been really impressed with how the partnership has evolved, with their fresh perspective not only supporting our team’s day-to-day activity, but also with high profile new projects such as our LeadHere professional development programme.”
The rebrand was officially unveiled at Professional Liverpool’s largest networking event of the year, Cannes Do, which was hosted at the Titanic Hotel and welcomed over 500 attendees.
Poke was established in 2020 and is made up of a group who have worked together at other agencies all over the world during the last 15 years. It employs an agile payment structure, basing fees on hitting KPIs rather than on time.
The team has worked on high profile projects including the recently announced rebrand of Liverpool Cathedral, which it won in a pitch against 18 other leading agencies from around the UK.
