Coming in second to Plusnet in September was American brand Duracell, which saw an uptick in six of the individual metrics measured by YouGov, having recently launched a longer-lasting version of their alkaline batteries. Once again, it was Media metrics that saw the greatest growth.
Five other brands in the ranking last month saw improvement across six of the categories measured.
YouGov looks across whether people have recently engaged with or discussed a brand; considers how people see its quality, value, reputation and more; and sees whether people are likely to purchase a product or are an existing customer to make the ranking.
Coming in at third was Apple’s proprietary browser Safari, which saw no improvements in the media categories but boosted its fortunes across Brand Health and consideration by potential users.
Retail brands and consumer products demonstrate success
Among those doing well last month included the following British brands – men’s skincare provider BullDog, beer brand BrewDog, LloydsDirect – formerly Lloydspharmacy Echo, and cinema company Vue.
Of that selection, only Vue saw five rather than six improvements across the BrandIndex categories. In June, it also entered the Top 10 – hitting number three of the brands which made an impact in that month.
Their success demonstrates that people may now be more interested in returning to high street shops, restaurants and bars, and entertainment venues – where before many successful brands have involved at-home entertainment, deliveries, and professional services.
At seventh was Beagle Street, the online life insurance company. It climbed in four Brand Health metrics but none in the Purchase Funnel.
Another digital player showing healthy movement in the BrandIndex metrics was Ring – providers of smart home technology who released their Video Doorbell 4 in July. At number 9, consumer sentiment is clearly growing – with its reputation as well as consumers’ impression, product satisfaction and likeliness of making a recommendation up.
And closing out the list was British Airways Holidays, which recently launched a selection of late summer deals. It grew across five metrics spread across the three categories – showing that not only are people talking about the brand, but their impression of it is growing alongside their likelihood to consider British Airways the next time they look for a holiday.
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