Pinterest has just launched its new and improved interactive e-learning platform the Pinterest Academy, and for those of us who fume at omnipresent Z’s and missing U’s it’s set to launch a ‘British English’ version later in the year.
The academy shares best-in-class Pinterest skills to create audience-winning campaigns and is designed to help advertisers reach consumers they care about and accompany them from plan to purchase.
Pinterest is a valuable asset for marketers, providing a peek into what consumers are looking to buy and helping brands reach their audiences with intent. More than 400 million people around the world use the platform each month to discover new ideas and bring them to life.
With the Pinterest Academy, brands, advertisers, and marketing experts will learn how to connect with consumers when they’re most open to brands.
Pinterest Academy 2023 is a redesign of the program that first launched in 2019, now with a more engaging, easily digestible, and educationally sound program that covers everything from basics and foundational knowledge to ad formats and measurement tools.
The curriculum includes over 14 courses and more than 30 easy to comprehend lessons with instructions and tips for every step of the campaign process. Concise lessons are designed to take approximately 15 minutes to complete, and come with instructions and tips to best use Pinterest to connect with their target audiences in every step of the campaign process.
Starting with the basics like ‘Why Pinterest?’ the Pinterest Academy courses will share valuable guidance on the range of Pinterest ad formats as well as how to use measurement tools and a deep dive into specialty subjects, like how to use the Trends tool.
Stacy Malone, head of global business marketing at Pinterest, said: “We created Pinterest Academy to help brands, agencies and marketers alike harness the unique intent and buying power of people on Pinterest and understand how to unlock the full potential of their campaigns on the platform. In today’s uncertain times, it’s more important than ever to connect with your audience where it matters, and Pinterest Academy will teach marketers how to do that effectively.”
Alongside the upcoming British English version, Pinterest will launch the new academy in French, German, Italian, Japanese, Portuguese, and Spanish over the course of 2023.
