Phillip Schofield is fronting a new marketing campaign for Cheshire-based Craft Gin Club.
The advertising, includes a series of online videos and a “tongue-in-cheek” column for its magazine, Ginned!.
The first film, created and produced by Recipe shows Schofield getting increasingly irate as the camera focuses more on the product than him, leading to the comment: Don’t mess with me, I’m Phillip f***ing Schofield!
“It’s no secret that I’m a big fan of gin so partnering with Craft Gin Club was a no brainer,” said Schofield.
“I have been a member for over a year now and I love receiving my box full of surprises every month. Shooting this video was extremely fun, it’s not often I get to stomp my foot and throw a diva-style strop; I felt a bit sorry for the cameraman toward the end!”